Our Story

About 77up — Bangladesh's Home for Online Betting and Casino

77up was built from the ground up for Bangladeshi players who want a safe, transparent, and genuinely entertaining online betting experience — in their own currency, on their own devices, at any hour of the day.

500K+

Registered Players

200+

Live Casino Tables

3,000+

Games Available

24/7

Customer Support

Who We Are and Why 77up Exists

77up is an online betting and casino platform built specifically for the Bangladesh market. We launched with a single conviction: that Bangladeshi players deserve the same quality of experience that bettors in larger markets take for granted — competitive odds, a wide game library, fast deposits via familiar payment methods like bKash and Nagad, and a support team that actually speaks to users as people rather than ticket numbers. That conviction has not changed since the day we opened our doors.

The name 77up reflects a straightforward philosophy: always go higher. Whether that means raising the quality of our live casino streams, improving withdrawal speeds, expanding our cricket outright markets ahead of the BPL or IPL, or rolling out a new generation of slot titles from Pragmatic Play and NetEnt — the target is always the next level up. It is not marketing language. It is the internal standard every team member at 77up is measured against every day.

We serve players across all eight divisions of Bangladesh — from Dhaka and Chittagong to Sylhet, Khulna, Rajshahi, Barisal, Rangpur, and Mymensingh. Our platform is fully optimised for mobile and works reliably on the connections available across the country, whether you are in a Dhaka apartment on fibre or following a match in Cox's Bazar on a 4G signal.

77up is first and foremost a technology company. Our development and operations teams work around the clock to maintain platform uptime above 99.9%, ensure that live odds update in real time, and keep the login and payment flow as frictionless as possible. When Bangladeshi cricket fans want to place an outright bet before the first ball is bowled, every millisecond of latency matters — and we engineer accordingly.

"We did not build 77up for a generic global audience. We built it for the cricket fan in Khulna, the Teen Patti player in Sylhet, and the football supporter in Dhaka who follows the Bangladesh Premier League every weekend."

— The 77up Founding Team

৳100

Minimum Deposit via bKash & Nagad

15 min

Average Withdrawal Processing Time

99.9%

Platform Uptime Guarantee

21+

Minimum Age to Play — Strictly Enforced

256-bit SSL

Encryption on Every Login Session and Transaction

Our Mission, Vision, and Core Values

The principles that guide every product decision, every support interaction, and every partnership 77up enters into.

Our Mission

To provide Bangladeshi players with the most reliable, transparent, and entertaining online betting and casino platform available — delivered entirely in their local currency and accessible on any device, any network, at any time of day.

Our Vision

To become the most trusted name in online gaming across Bangladesh — a platform that players recommend to friends and family not because of a bonus they received, but because they trust the product, the payout process, and the people behind it.

Player Safety First

Every feature on 77up is designed with player safety as a baseline requirement, not an afterthought. From 256-bit SSL encryption on every session to responsible gaming deposit limits and self-exclusion tools, protecting our players is non-negotiable.

Fair Play Commitment

All slot titles and live casino games available on 77up are sourced from certified studios — Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — whose RNG systems are independently audited. Every spin, every hand, every roll is governed by provably fair mechanics.

Community and Culture

77up is deeply embedded in Bangladeshi sports culture. We celebrate the Bangladesh Tigers, the BPL, and the national football team alongside our players. Our promotional calendar aligns with local seasons — Eid, Pohela Boishakh, the T20 World Cup — because we are part of the same community we serve.

Support Without Compromise

Our customer support team is available around the clock via live chat, with average first-response times under three minutes during peak evening hours. Every support agent is trained to resolve deposit, withdrawal, account, and bonus queries in a single interaction wherever possible.

The 77up Journey — From Launch to Today

The story of 77up is the story of a team that understood the Bangladesh market from the inside. Our founders had years of experience in online gaming technology and payments infrastructure across South and Southeast Asia before they decided to focus their energy specifically on Bangladeshi players.

The platform launched with a focused product set — cricket betting and a core live casino lobby — and expanded steadily based on what players actually asked for. Slots, Teen Patti, Sports Betting, and the dedicated 77up Casino section were all added in response to direct player feedback rather than trend-chasing.

Each milestone on the timeline to the right represents a concrete product improvement that made the 77up experience meaningfully better for Bangladeshi players. The journey is not finished — our development roadmap for the coming months includes new live casino studios, an enhanced mobile interface, and faster real-time odds feeds for cricket outrights.

Platform Launch

77up Goes Live for Bangladeshi Players

77up launched its initial platform with cricket outright betting and a live casino lobby featuring baccarat, roulette, and Teen Patti tables. bKash and Nagad were available from day one as the primary deposit and withdrawal channels.

Early Growth

Slots Lobby and Sports Betting Introduced

Following strong early demand, 77up expanded its product range with a full slots lobby — initially featuring Pragmatic Play and NetEnt titles — and a dedicated sports betting section covering football, kabaddi, and international cricket alongside the BPL and IPL calendars.

Platform Expansion

77up Casino Section and Teen Patti Joker Launch

The dedicated 77up Casino section was created to give live casino players a curated premium experience separate from the main sportsbook lobby. Teen Patti Joker was introduced as a standalone product following its popularity with players in Dhaka and Chittagong.

Security Upgrade

256-bit SSL, OTP Login, and Biometric Support

77up rolled out its enhanced security infrastructure, including 256-bit SSL encryption site-wide, OTP-based login and account recovery via SMS, biometric login support on compatible Android and iOS devices, and automated suspicious-activity alerts sent directly to registered mobile numbers.

500,000 Players

77up Reaches Half a Million Registered Accounts

The platform crossed 500,000 registered players — a milestone driven by word-of-mouth growth across all eight divisions of Bangladesh. Average withdrawal processing time was brought down to under 15 minutes for bKash and Nagad payouts, reinforcing trust at scale.

Today and Beyond

Continued Investment in Platform Quality and Player Experience

77up continues to expand its game library, refine its live odds technology, and invest in responsible gaming infrastructure. New studio partnerships with Evolution Gaming and Ezugi are in progress, and the mobile experience is undergoing a further optimisation cycle to serve players on lower-bandwidth connections across rural Bangladesh.

What Makes 77up Different

Six concrete reasons why over 500,000 Bangladeshi players choose 77up as their primary online betting platform.

Bangladeshi Taka as the Native Currency

Every balance, every bet, every withdrawal on 77up is denominated in Bangladeshi Taka. There are no hidden currency conversion fees, no USD-denominated minimums, and no confusion about exchange rates. You deposit ৳1,000 via bKash, you see ৳1,000 in your wallet, you bet in Taka, and you withdraw in Taka. This is how a Bangladesh-native platform should work — and it is a fundamental part of what 77up delivers that many international competitors do not.

bKash and Nagad Deposits in Under 30 Seconds

77up has built a direct integration with bKash, Nagad, Rocket, and Upay — the four mobile financial services that Bangladeshi players use every day. Deposits via these channels credit to your 77up wallet within 30 seconds of the mobile money transfer completing. Withdrawals to bKash and Nagad are typically processed within 15 minutes around the clock, including weekends and public holidays.

Deep Cricket Betting Markets for Bangladeshi Fans

Cricket is not a secondary product at 77up — it is a flagship. We offer pre-match and live outright markets on the BPL, IPL, T20 World Cup, Asia Cup, bilateral ODI and Test series, and every Bangladesh Tigers international fixture. Tournament winner, top run-scorer, most wickets, match outcome, and live ball-by-ball markets are all available with real-time odds updates. No other Bangladesh-focused platform covers the full cricket calendar with the same depth of markets that 77up provides.

3,000+ Games Across Every Major Category

The 77up game library spans live casino, slots, Teen Patti, sports betting, and more — sourced exclusively from certified, internationally recognised studios. Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi are all represented in the lobby. Every game title is tested and certified for fair play. New titles are added on a rolling basis, with the most requested games by Bangladeshi players given priority in the integration queue.

Round-the-Clock Support with Sub-3-Minute Response

The 77up support team operates 24 hours a day, 7 days a week, on Bangladesh Standard Time (UTC+6). Live chat agents are available at all hours with an average first-response time under three minutes during peak evening hours. Deposit issues, withdrawal delays, bonus queries, and account verification questions are all handled by trained agents who are familiar with the Bangladeshi banking environment and mobile money ecosystem.

Responsible Gaming Tools Built Into the Platform

77up takes responsible gaming seriously and has embedded practical tools directly into the player account dashboard — not buried in a terms page. Players can set daily, weekly, or monthly deposit limits from their account settings. Self-exclusion options allow temporary cooling-off periods or permanent account closure. Session time reminders and loss limits help players stay in control. The platform is strictly 21+ and enforces this requirement at registration and withdrawal stages.

The People Behind 77up

A cross-functional team of gaming industry professionals, payments engineers, and player experience specialists united by one goal.

Product and Engineering

Platform Development

Our engineering team maintains the core betting engine, live odds integration, and mobile frontend. They are responsible for 99.9% platform uptime, sub-second odds updates during live cricket matches, and the continuous performance improvements that keep 77up fast on Bangladeshi mobile networks.

Payments and Finance

Deposits and Withdrawals

The payments team manages the direct integrations with bKash, Nagad, Rocket, Upay, and banking partners. Their mandate is simple: make every deposit instant and every withdrawal as fast as technically possible. They review and approve withdrawal requests around the clock, including Eid and public holidays.

Player Support

24/7 Customer Care

Our support specialists handle every inbound query via live chat around the clock. Each agent is trained in account management, bonus terms, payment troubleshooting, and responsible gaming guidance. Average first-response time is under three minutes during peak hours. No query goes unanswered.

Trading and Odds

Cricket and Sports Markets

The trading desk manages our cricket and sports betting markets — setting lines, monitoring exposure, and ensuring that outright odds on BPL, IPL, T20 World Cup, and football events are competitive and updated in real time. They are cricket enthusiasts first and risk managers second.

Security and Compliance

Player Protection

Our security team oversees the SSL infrastructure, monitors for suspicious login activity, manages account verification, and maintains the responsible gaming tools available in every player dashboard. They enforce the 21+ age requirement at all account stages and manage self-exclusion requests.

Promotions and Bonuses

Player Rewards

The promotions team designs and manages the 77up bonus programme — welcome offers, reload bonuses, cashback, and seasonal promotions tied to the BPL, IPL, T20 World Cup, Eid, and Pohela Boishakh. All bonus terms are written in plain English with no hidden conditions buried in fine print.

Built for Bangladeshi Players — Every Feature, Every Decision

Every product decision at 77up is made with one question in mind: does this make the experience better for a Bangladeshi player? Not a European player, not a generic global user — specifically someone in Bangladesh who follows the Bangladesh Tigers, pays for things via bKash, and wants to place a cricket outright bet before the BPL final.

This means the platform is optimised for the devices most Bangladeshi players actually use — mid-range Android smartphones running Chrome or Samsung Internet on Grameenphone, Robi, Airtel, or Banglalink connections. The mobile interface loads quickly even on 3G, and the betting flow is designed for one-handed use on a 6-inch screen.

It means our promotions calendar is built around Bangladeshi sporting events and cultural moments — the BPL season, the T20 World Cup when Bangladesh is competing, Eid al-Fitr, Eid al-Adha, Pohela Boishakh in April, Victory Day in December, and Independence Day in March. These are the moments when Bangladeshi players are most engaged, and 77up shows up with relevant offers rather than generic casino promotions designed for a different market.

It means our minimum bet and deposit amounts are set at levels that work for the Bangladeshi market — ৳100 minimum deposit, ৳100 minimum withdrawal, and bet sizes starting from ৳20 on most markets. You do not need a large bankroll to enjoy the full 77up experience. The platform is accessible to players across all income levels, from students in Dhaka to professionals in Chittagong.

All Eight Divisions Covered

From Dhaka and Chittagong to Sylhet, Khulna, Rajshahi, Barisal, Rangpur, and Mymensingh — 77up is accessible to players across all eight divisions of Bangladesh with no geo-restrictions or region-specific restrictions within the country.

Optimised for Bangladeshi Mobile Networks

The 77up platform is tested regularly on Grameenphone, Robi, Airtel, and Banglalink connections to ensure consistent performance. The mobile browser experience is fully functional on Android 8 and above with no minimum device specification required.

Bangladesh-Aligned Promotions Calendar

Special bonus offers and enhanced odds promotions are scheduled around BPL, IPL, T20 World Cup, Eid, Pohela Boishakh, Victory Day, and Independence Day — the events that matter most to Bangladeshi players throughout the year.

Start Your 77up Experience Today

Join over 500,000 Bangladeshi players who trust 77up for cricket betting, live casino, slots, and more — all in Bangladeshi Taka with fast deposits via bKash and Nagad. 21+ only. Please play responsibly.